| The Check Ball |
Testicular cancer is the most common cancer in young men,
yet 55% of them don't want to talk about it. How can we
speak directly to them? Through men’s most loved sport:
Football. In Costa Rica, since childhood, every men knows
that if a lump appears on the ball, the game is over.
That’s why we created The Check Ball: a ball with a lump
and the steps for the self-examination. It became the
official ball of the semifinals of 2019 national
championship. During the campaign we got Google’s search
peak of the year for “cáncer testicular”.
|
-
ORO : Diseño: Diseño de Comunicación / Complementos de
marca
-
ORO : Experience: Categorías especiales / Experiencia
y activaciones en vivo
-
ORO : Relaciones Públicas: Banca/seguros/servicios
públicos, imagen corporativa/estado
-
ORO : Directo: Banca/seguros/servicios públicos,
imagen corporativa/estado
- ORO : Salud: Salud y Bienestar
-
PLATA : Digital y Social : Categorías especiales /
Mercadeo con influenciador
-
PLATA : Relaciones Públicas: Categorías especiales /
Uso de celebridades, influenciadores y líderes de
opinión
-
PLATA : Relaciones Públicas: Categorías especiales /
Eventos
- PLATA : Medios: Categorías especiales / Canales
-
PLATA : Medios: Categorías especiales / Branded
content y entretenimiento
- PLATA : Entretenimiento: Deportes
-
BRONCE : Directo: Categorías especiales / Canales
|
Havas Costa Rica |
BlueCross BlueShield |
Referencias
|
| The King's Secret Play |
In 2020, like all activities, Soccer, was suspended for
months. However, and after a long wait, the Minister of
Health authorized the return of the soccer games
coinciding with the great opportunity of a special game,
´´EL CLÁSICO DEL FÚTBOL´´, the game between archrivals
DEPORTIVO SAPRISSA and LIGA DEPORTIVA ALAJUELENSE. The
first classic to be played during a pandemic in all of
Latin America. Our competition used to invest large
amounts of money, with a large budget and media plan, they
actually had everything ready to steal the show from us.
If they were going to steal the show, we were going to
steal their name. We bought the space for the last name on
Jonathan McDonald's shirt and instead wrote "Burger King".
We obtained $ 5,493,881 in return for our investment and
1,607,015 people were reached.
|
-
ORO : Digital y Social / Restaurantes y comidas
rápidas
-
ORO : Digital y Social: Categorías especiales /
Mercadeo con influenciador
-
BRONCE : Digital y Social: Categorías especiales /
Negocio y Comercio en Redes Sociales
|
La Tienda Creativa |
Burger King |
Referencias
|
| "Hidden Immigrants" |
The "Hidden Immigrants" campaign ran on film and print ads
on digital and traditional media, targeted at the general
audience by placing it on high-impact platforms. It ran
both nationwide and on international media to impact key
players on the issue to move public opinion and to build
pressure onto policymakers by way of key international
actors. Irregular migration is both a symptom and a cause
for poor social and economic development. With this
campaign we moved general opinion and impacted key players
on the issue, promoting donations and building up pressure
on policymakers to ensure safe means for the population,
particularly children, to achieve the UN's sustainable
development goals.
|
-
ORO : Audiovisual: Bien social (sin fines de lucro)
|
el Taier DDb Centro |
El Refugio de la Niñez |
Referencias
|
| @Wal-Marito |
Walmart’s prices aren’t just better than the
competitions’, they’re better than what you’ll pay a
reseller for used goods. To prove it, we turned our brand
(Walmart) into a person (@wal_marito). Wal_marito then
listed brand new Walmart items on the country’s four major
reselling platforms. He received thousands of inquiries
and gave each one a version of the same response: yes, the
item is new. Yes, at that price. Yes, it’s still available
(at your local Walmart). Wal_marito turned online resale
shoppers into Walmart shoppers, tapping into a new source
of traffic for both in-store and online. With a media
budget of $0, @wal_marito was a new way to connect with
thousands of people to show them that no matter who’s
selling – store or person – the best price is always at
Walmart.
|
- ORO : Digital y Social / Negocios al público
-
PLATA : Digital y Social: Categorías especiales /
Negocio y Comercio en redes sociales
-
BRONCE : Móvil: Excelencia en Campaña Móvil /
Excelencia en Campaña Móvil
-
BRONCE : Directo: Categorías especiales / Canales
-
BRONCE : Directo: Categorías especiales / Digital y
social
|
Leo Burnett Costa Rica & Starcom Guatemala |
Walmart |
Referencias
|
| Bullying Park |
School bullying, like bullying outside the school context,
refers to one or more perpetrators who have greater
physical or social power than their victim and act
aggressively toward their victim by verbal or physical
means. This behavior is not a one-off episode; it must be
repetitive and habitual to be considered bullying.
Students who are LGBT, have parents of lower educational
levels, are thought to be provocative, are perceived to be
vulnerable, or are atypical or considered outsiders are at
higher risk of being victimized by bullies. Such
"aggressive behavior is behavior that is directed towards
the goal of harming or injuring another living being who
is motivated to avoid such treatment”. This campaign aims
to show that there is no fun in bullying, only fear. To
raise people's awareness, it aims to put the audience in
the shoes of children who every day are victimized at
school, in the streets, in their neighborhoods, and at
home. All this with a clear call to raise awareness and be
part of the movement.
|
- PLATA : Print: Craft / Ilustración
|
el Taier DDb Centro |
International Esperanza Project |
Referencias
|
| Criaturas no mitológicas |
In June 2019, when Ocean week is celebrated, we made a
special edition of the corona bottle label that raised
awareness on endangered sea species. We distributed this
limited edition bottle, consisting of fifteen thousand
bottles, in our events, bars, and restaurants. After the
campaign launch, more than 150 volunteers attended the
first two beach cleanings, with more than 253 Kg of trash
collected per beach and more than 300K m² covered at the
end of 2019. The subsequent beach cleanings increased by
20%, and by the beginning of 2020, we had an increase of
over 40%. Approximately 19,800 people signed up to the
beach cleaning network, 12% more than the number of
bottles made. Brand awareness also increased 5% after
Ocean's Week.
|
- ORO : Bien Social: Causas ambientales
|
el Taier DDB Centro |
Ambev - Cerveza Corona |
Referencias
|
| Flea Conservation Center |
What if, instead of focusing on the key benefits of
Bravecto antiparasitic formula, we focus on the
hypothetical situation where almost all the dogs in the
world consume it? Wouldn't that endanger the parasites
that plague them? We created 6 long Conservation Center
episodes plus 2 short tactical videos that we aired and
promoted in YouTube and TV. We segmented out the audience,
focusing on people with interest in pets, and we used the
recent Video Ad Sequencing technique, in order to provide
a lucid story in our preferred order. Although several
episodes were more than one minute long and they were
online, we achieved an average play rate of 84%, way
better than the usual 41-60%, making this a success case
in YouTube. Furthermore, at the present moment, with 700K+
views, the interaction / view ratio is 28%, which is
outstanding, since brand video campaigns in YouTube don't
usually report even a 1%.
|
- BRONCE : Audiovisual: Uso personal
-
BRONCE : Audiovisual: Categorías especiales / Branded
content y entretenimiento
- BRONCE : Craft: Film Craft / Dirección
|
Publimark |
Bravecto |
Referencias
|
| Fry Tags |
Brief: Celebrate International Friend's Day with a digital
action that gets people talking. Idea: Using the feature
of tagging in an innovative way on Instagram stories, we
invited people to fill an empty fries box with their
friends, share it and hope to win a bucket of our fries to
eat with them. Results: 8.000 fries boxes were filled and
shared. 110.000 friends tagged as fries. Our Instagram
account grew 10% in fans in just a couple of hours. We
reached 2.2 million Instagram accounts (out of 3.8mm in
the country) without showing a single fry.
|
-
BRONCE : Digital y Social: Restaurantes y comidas
rápidas
|
Orson |
McDonald´s |
Referencias
|
| HACKING FANS |
In Costa Rica football is everything and FUTV was created
to become the exclusive channel of the national
championship. However, some cable companies refused to
acquire the channel, forcing a lot of users to hijack the
signal to avoid missing the most important events of
football. We took advantage of the fan’s despair and
created a fake profile and a website promising to stream
one of the most important games in HD for free. During the
broadcast, we made several playful interruptions forcing
people to go to our website to enjoy the game without
distractions. Once there, an anti-piracy message was
waiting for them and we gave them the option to generate a
direct tweet to their cable companies requesting FUTV. If
you want to check this is real, go to the links: Fake
Facebook fan page: https://www.facebook.com/footvgratis
Website: http://footv.net/
|
-
BRONCE : Digital y Social: Medios/entretenimiento
|
TEAH |
FUTV |
Referencias
|
| NUMAR REUSE READY |
Context: Besides being the leading margarine brand in the
country with a 90% market share, there is another way in
which Numar is part of the Costa Rican culture: their
packaging is everyone’s low budget “Tupperware”. Every
time margarine runs out, people usually store another food
in the container: beans, rice, pasta, and even soup,
yes!... soup. Insight: Therefore, it is very common to
open a Numar container expecting to find margarine and…
surprise! There’s something else in it. (We know, very
disappointing, sorry about that). Idea: We launched a
special edition packaging ready to reuse. We simply left a
blank and erasable space in our packaging for people to
re-label it each time they want to store something
different. Results: (After two months). -Organic
interactions increased 275%. -Brand's sales increased
2.1%. -Special edition sold out before the estimated time.
-The project worked as a pilot plan and today it is
implemented in all the brand's packaging. -All while
promoting plastic reuse.
|
-
PLATA : Diseño: Diseño de Empaques / Ediciones
especiales y empaques promocionales
- PLATA : Directo: Alimentos y bebidas
- BRONCE : Diseño: Diseño de Empaques / Alimentos
|
Madison |
Numar |
Referencias
|
| Pilsen 6.0 |
In 2010, Pilsen 6.0 was launched as an in and out and
became a true legend. 10 years later, the beer returned to
the market, for all their fans, it was worth the wait.
|
- BRONCE : Audiovisual: Bebidas alcohólicas
|
Garnier BBDO |
Pilsen |
Referencias
|
| Reusing "Plastic" by Rubén Blades |
MarViva is a non-profit organization that fights for the
conservation of the oceans, responsible fishing and
pollution. His platform against the use of plastic, called
"Disposable Plastic Chao", has very little impact among
the media, influencers and the general public. In alliance
with the famous Panamanian singer Rubén Blades, we
released "Re-using Plastic". A campaign that takes the
artist's most famous song called "Plastic", but gives it a
new meaning by removing parts of the lyrics. The song
initially spoke of a superficial or "plastic" life, but
with the adjustments made and maintaining the same salsa
rhythm, now it refers to the excessive use of disposable
plastic. The new song was a hit on radio, TV shows, and
audio platforms. Thousands of people joined an Instagram &
TikTok challenge, posting the artist's song but showing
ways to reduce and recycle plastic. + $ 1 MILLION MEDIA
EARN + 8 MILLION PEOPLE REACHED + 13 000 PEOPLE JOINED THE
CHALLENGE + 150 BUSINESSES SIGNED AN AGREEMENT TO REMOVE
PLASTIC
|
-
BRONCE : Relaciones Públicas: Categorías especiales /
Uso de celebridades, influenciadores y líderes de
opinión
- BRONCE : Entretenimiento: Música
|
McCann Panamá |
MarViva |
Referencias
|
| ShhhApp, the app that pays for your silence |
What if a new app pays you for staying silent? The more
you shut up, the more money you accumulate in ShhhApp.
Would you use it? That was the premise of our teaser
campaign. Once people were talking about it, ready to
download it, asking about how much it will pay, asking
when it was going to be released... we launched a short
film, our real Christmas campaign, about a dystopian
reality in which ShhhApp becomes the most used app
everywhere, and everybody is silent, forever. Business
results were historic for the brand. An 10% increase in
plan sales was expected compared to the same period of the
previous year; more than 39% was achieved. In terminal
sales, 5% was expected; almost 59% was achieved.
Interactions achieved significantly exceeded those
contracted, by more than 400%. Consumer feedback reflected
the overwhelmingly positive impact of the campaign.
|
-
PLATA : Audiovisual: Banca/seguros/servicios públicos,
imagen corporativa/estado
|
Publimark |
kölbi |
Referencias
|
| SIN ETIQUETAS PERO CON CORAZÓN |
El Salvador, like the rest of the world, suffered greatly
because of the worldwide pandemic. Restaurants and Bars
were especially hit economically, having to close their
doors for more than 80 days. Pilsener, the country's most
iconic brand, had to help the places that helped make it
famous stay open. That is why for the first time in
Pilsener's history we stopped making our labels and
instead donated that money to restaurants and bars that
needed help. We call it: No Labels only a heart. We
bottled more than 25 million beers without a label and
donated that money to help more than 1,500 restaurants
that directly provide employment to more than 25,000
people.
|
- PLATA : Audiovisual / RSE
-
BRONCE : Diseño: Rebrandeo o refrescamiento de una
marca existente
-
BRONCE : Relaciones Públicas: Bebidas alcohólicas
- BRONCE : Directo: Bebidas alcohólicas
|
Ogilvy El Salvador |
Pilsener |
Referencias
|
| Sonidos de Destrucción |
Brand Values As you know all too well, to reduce plastic
waste, Cerveza Corona has been working alongside many
ocean conservation organizations for years. Since 2017, in
a bid to protect more than 100 islands and protect
paradise, Corona has launched countless campaigns,
challenges, and volunteering opportunities. Objective The
objective was clear: to launch a contextual campaign that
will not only have an impact on people but the whole
planet. We directly compared the most devastating natural
disasters in recent times (Mitch, Katrina, Nina, etc.)
with the impact that daily More than 1 million birds, and
around 100,000 turtles and mammals die each year due to
the 8 million pounds of plastics that enter our oceans
every year, according to the UN. The negative
environmental impact that straws have in the restaurant
industry has sparked debate since 2019. This debate has
raged in social media throughout the world. So much so,
that governments all over the world began banning
single-use straws. With Sounds of Destruction campaign we
connected with the public through a relevant and direct
comparison of natural disasters that affected the country
and the world and the widespread use of single-use plastic
straws. A severe problem which, if we don't take action
now, will create a worse disaster in the future. We aired
the campaign on prime time on Guatemala's primary radio
stations. We chose specific radio stations that cater to a
more urban and young demographic, which we know are
sensitive to environmental messaging and can access our
digital platforms. After we connected with our chosen
demographic, we sensitized them to our cause; our message
resonates with anyone who lived through Mitch or any other
storm that ravaged our country (or has watched the news at
any point in their lives). The message was simple but
powerful and emotional. To end our efforts, we urged
listeners to join our crusade at protectparadise.com to
save the world's paradises. Thus, creating a movement.
|
- BRONCE : Radio y Audio: Bebidas alcohólicas
|
el Taier DDb Centro |
Cerveza Corona |
Referencias
|
| Streets Of Shame |
On May 2020, the law project that will change the life of
thousands of women as it would punish the harassers with a
fine or jail was ready to be voted at the Legislative
Assembly. Who could be against preventing women from being
harassed and disrespected? 12 deputies who decided to sent
the law project to review, jeopardizing its approval
Acción Respeto, along with other feminists collectives,
decided to make this situation visible, in order to
achieve the approval of the law in a second debate.Through
the Hollaback app, an app created to report harassment in
the streets, we discovered the 12 points of greatest
harassment in the city and we name those streets with the
names of the 12 deputies who stopped the project law,
blaming them for the harassment that women will continue
to suffer on that street because of them. Thanks to that
On July 20th, the law enter in a second debate and it was
approved unanimously, by all the 47 deputies, including
those 12 who were not in favor.
|
-
ORO : Exteriores: Bien social (sin fines de lucro)
- PLATA : Bien Social: Causas sociales
|
McCann Costa Rica |
Acción Respeto |
Referencias
|
| STREETVERTISING |
Despite the fact that Costa Rica is a small country, its
capital is not exempt from traffic jams. Small streets in
poor conditions, with nonsense traffic signs and WITHOUT A
NAME… Yes, nameless streets! All of this causes chaos on
the roads. That’s why Costa Rica is the third country that
uses Waze GPS APP the most in Latin America. (Source: Waze
Index) Spending 40 days and 960 hours listen it as an
unconditional co-pilot to try to get rid of traffic jams.
(Source: State Of The Nation Report) But Gollo Motors, the
largest motorcycle dealer in Costa Rica, came up with a
better solution. What we did? We used Waze Editor, found
the unnamed streets with traffic jams, and we named them
with Gollo motorcycle ads with special discount and 24
hours later Waze started to sound like this: In 400 meters
turn onto street: “Drive without traffic jams with a gollo
motorcycle with 10% discount.”
|
-
BRONCE : Móvil: Excelencia en Campaña Móvil /
Excelencia en Campaña Móvil
-
BRONCE : Móvil: Tecnología / Activación por
localización
|
McCann Costa Rica |
GOLLO MOTORS |
Referencias
|
| THE BIGGEST BREAST CANCER CAMPAIGN |
Gollo Presents: THE BIGGEST BREAST CANCER CAMPAIGN In the
month of the fight against breast cancer, on the advice of
health professionals, we turned our logo into a breast
self-examination guide and changed it on all our
materials. Transforming more than 100 million of
advertising investment into the biggest breast cancer
campaign in the country. By changing our logo, instead of
doing a prevention message, we did +5000 messages
educating women on how to do a breast self-exam. Our guide
was seen by approximately 3.7 million people, in a country
of 5 million.
|
-
BRONCE : Relaciones Públicas: Bien social (sin fines
de lucro)
|
McCann Costa Rica |
Gollo |
Referencias
|
| THE COMBO GAMER ROYALE |
Fall Guys, is the newest video game thats taking over
costa rican gamers, making it the second country in the
world with more active players and shares. But if that
wasn't amazing enough, for its first season, Fall Guys
launched the Fast Food Skin Pack. Good news for KFC,
because we had to sell our iconic Combo Gamer with a free
add-on product.
|
-
BRONCE : Digital y Social: Restaurantes y comidas
rápidas
-
BRONCE : Directo: Restaurantes y comidas rápidas
|
McCann Costa Rica |
KFC |
Referencias
|
| THE COVER THAT FREED A PEOPLE |
HE COVER THAT FREED A PEOPLE After several months of
civilian unrest, amid a hunger strike held by the mothers
of political prisoners, the government decided to cut off
the water supply to the protestors and imprisoning the
supporters. If demonstrations cannot be held, and a
carrying simple water bottle can take you to jail, La
Prensa newspaper decided to take action. We took the
newspaper cover and printed the word NICARAGUA (“Agua” in
Spanish is water) in a picture of a bottle of water. A
simple call to action for the people to support.
Nicaraguans responded. Our newspaper was a protest sign
used in social media and public places. The message
resonated, people were leaving behind water bottles in
shopping malls and sharing pictures as a sign of protest.
Using two ordinary objects: a newspaper and a water
bottle, we gave back to Nicaraguans the right to protest.
|
-
BRONCE : Prensa y Publicaciones: Categorías especiales
/. Innovación en prensa
- BRONCE : Medios: RSE
|
Ogilvy |
News Paper |
|
| THE LAST ANALOG COMMERCIAL |
In August 14, 2019 Costa Rica’s National Shutdown Day
happened. A day were all the transmissions of the country
switched to digital, leaving thousands of costa ricans who
used analog signals without a functional TV. That’s why
Gollo, the largest retail store of the country felt
responsible to help those who were going through this
crisis and created: The Last Analog Commercial. Literally
the last analog commercial of the country which just
before the big shutdown, revealed a unique code to use in
our e-commerce and obtain a 50% discount in any of our TVs
of gollotienda.com. Showing that sometimes is best, to be
last.
|
- ORO : Experience: Hogar/oficina/electrónica
- ORO : Directo: Categorías especiales / Canales
- BRONCE : Directo: Hogar/oficina/electrónica
- BRONCE : Medios: Hogar/oficina/electrónica
-
BRONCE : Medios: Categorías especiales / Canales
|
McCann Costa Rica |
Gollo |
Referencias
|
| THE LAST GOLLO CUMBIA |
In 2020 Naughty Dog released one of the most anticipated
games of the year, “the last of us 2” in which playing
covers became more important than killing zombies. Gollo,
the largest retail store in Costa Rica, found an absurd
way to organically enter the trend and thus connect with
its gamers consumers: with his jingle "La Gollo Cumbia"
which has been a cultural icon of the country for over 20
years. We joined with Central Gaming, the most important
digital gaming channel in Costa Rica and Central America,
with a simple dynamics, play the Gollo Cumbia and win a
discount on gamers items. The more similar the song was,
the greater the discount. And of course, the gamers
accepted the challenge.
|
- PLATA : Experience: Hogar/oficina/electrónica
|
McCann Costa Rica |
Gollo |
Referencias
|
| THE MAGIC OF CINEMA 1 |
During the pandemic we could not go to the movie theater,
so Gollo, the largest retail store in Costa Rica, decided
to announce their Sony Sound Bars so that even when we
were at home we would not loose the cinema experience. So
we created a series of fun radio commercials with the most
recognized movie intros.
|
-
BRONCE : Radio y Audio: Hogar/oficina/electrónica
|
McCann Costa Rica |
Sony Sound Bar |
Referencias
|
| THE MAGIC OF CINEMA 2 |
During the pandemic we could not go to the movie theater,
so Gollo, the largest retail store in Costa Rica, decided
to announce their Sony Sound Bars so that even when we
were at home we would not loose the cinema experience. So
we created a series of fun radio commercials with the most
recognized movie intros.
|
-
BRONCE : Radio y Audio:. Hogar/oficina/electrónica
|
McCann Costa Rica |
Sony Sound Bar |
Referencias
|
| THE MAILBOX OF WISHES |
A mystery that begins and ends in a field is part of the
ingredients of “Wishes”, the short film of Banco Nacional,
that intend to refloat the importance of solidarity and
good wishes at Christmas. Banco Nacional is the largest
bank in Costa Rica and this film were published on the
Internet, and national TV between the most important
programs with the largest audience
|
-
BRONCE : Audiovisual: Banca/seguros/servicios
públicos, imagen corporativa/estado
-
BRONCE : Audiovisual: Categorías especiales / Branded
content y entretenimiento
- BRONCE : Craft: Film Craft / Dirección
-
BRONCE : Craft: Film Craft / Dirección de fotografía
|
McCann Costa Rica |
Banco Nacional |
Referencias
|
| The Recommendation Letter |
Taco Bell has the largest inclusion program in the
country. But as much as we wanted to, we could not employ
all unemployed people with disabilities. What we could do
was write them a recommendation letter based on all our
experience and signed by our CEO. The world’s first open
recommendation letter of its kind.
|
- PLATA : Prensa y Publicaciones / RSE
- PLATA : Directo: RSE
- BRONCE : Bien Social: Causas sociales
|
Garnier BBDO |
Taco Bell |
Referencias
|
| The Whopper Kid |
Whopper sales had fallen after the pandemic. We had to
increase the overall sales, those of the Whopper and
position it in the Top of the consumers again. In a social
context where the bad news where in all the media, we seek
to link the Whopper with good news and the most searched
word is: Humor. Tiktok, the perfect place for memes and
virality, is one of the favorite platforms for those
looking to laugh. The last viral video with millions of
views was a boy making a particular sound (HMMMMMM) in a
chain of convenience stores in Mexico, but the chain
closed its doors on him. Here we found a great
opportunity, we took one of the most viral videos of the
moment as our platform to remind people of our flagship
product, achieving 271M people reached and $ 22.5M in
publicity.
|
-
ORO : Digital y Social: Categorías especiales /
Negocio y comercio en redes sociales
-
PLATA : Digital y Social: Categorías especiales /
Mercadeo con influenciador
|
La Tienda Creativa |
Burger King |
Referencias
|
| Tortura |
A simple plastic bag can represent extreme suffering – and
even death – for thousands of animals in the oceans.
Depicting this unfortunate truth through strong images,
Sea Shepherd, an NGO focused on the conservation of marine
wildlife, has launched this awareness campaign, showing
different marine animals in extreme agony after contact
with plastic used in our daily lives. Designed to be used
only in print, out-of-home and social media in Brazil, the
campaign had a huge global repercussion, gaining
visibility in newspapers and websites all over the world.
Once Sea Shepherd has a global presence and the cause a
positive international adherence, it has decided to expand
its coverage to several markets such United States, Chile,
Guatemala, Belgium, Italy, France, Saudi Arabia, and
Australia among others. 1 month after the start of the
communication, the European Parliament approved a law
banning single-use plastic items, by 2021.
|
- ORO : Prensa y Publicaciones / Bien Social
|
el Taier DDB Centro |
Sea shepherd |
Referencias
|
| Wake Up Ads |
One of the main causes of night car accidents in Costa
Rica is people falling asleep while driving. A British
neuromarketing research firm called Mindlab, showed how
specific sounds affect brain activity in men and women to
keep them awake. That’s why we created The Wake Up Ads,
radio spots that kept people awake with horror stories
that had theses sounds in them. They were aired between
11pm and 4am, the hours where more night accidents in
Costa Rica take place, so people hear those horror stories
before they become one.
|
-
ORO : Radio y Audio: Bien social (sin fines de lucro)
-
PLATA : Radio y Audio: Innovación en Radio y Audio /
Uso de la radio o audio como medio
-
PLATA : Directo: Categorías especiales / Canales
- PLATA : Medios / RSE
- BRONCE : Medios: Categorías especiales: Canales
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Havas Costa Rica |
BlueCross BlueShield |
Referencias
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